About South Coast Sports

South Coast Sports has been in existence since 1998 and was created by a group of like-minded friends who were focused on projects that would benefit children and young people across Sussex. Over the years South Coast Sports has diversified and is now run by company directors Ali O’Boyle, Stephen Sneller and James Belding. All of whom are Coaches themselves and understand that children who have positive experiences of sport at a young age, are significantly more likely to continue sport into adulthood and lead healthier lifestyles.


South Coast Sports provides a strong foundation in Sport. Our hope is that children will choose to build on their early sporting experiences and make positive decisions for their future well being. We work in partnership with many Schools delivering quality sports provision, both during curriculum time and fulfilling extra-curricular requirements. We also continue to place great value on sports within the Community. From our pre-school Active Tots programmes to Friday Night Football sessions and Holiday activities throughout the year, we have lot’s to offer and can’t wait to share it with you.

Company Directors


Ali began her journey with South Coast Sports aged just 15 and following a decade of Coaching she moved to a predominantly managerial role in 2009 in a bid to grow the business and broaden its horizons. Ali still continues to drive the company forward, striving to ensure School’s Sports provision in West Sussex is truly outstanding when delivered by South Coast Sports.

Ali will also be seen in schools delivering our Children’s Yoga & Mindfulness courses.

Ali is Mum to Imogen, Austin & Ellis. When not with the children she enjoys working out at the Dream Fitness gym. At the weekends she, fiancé Paul & the children love visiting skateparks, going on bike rides and hitting the beach with their paddleboards.


James joined the team in 2009 and quickly proved himself a great coach and a real asset to the South Coast Sports team.

With his boundless energy, Head Coach James spearheads the pre-school Active Tots programmes. During term time he can mostly be found delivering curriculum time sessions alongside our highly regarded PE Mentoring scheme and Sports Leader Training.
James enjoys going to the gym, working on improving his golf, eating overnight oats, and going for walks with his dog Bella.


With over 20 years experience teaching PE across the primary age range, Head Coach Stephen prides himself on effective behaviour management, outstanding lessons and catering to all abilities within his lessons.

Stephen is passionate about bringing through the next generation of both sports performers and coaches.

Stephen endures watching Southampton FC and enjoys being Dad to daughters Isla-Brae and Riley, who keep him on his toes!

Our coaches

SCS website images-07

CURTIS LEONARD - West Sussex (West) Area Manager

Curtis joined the team as a junior Coach in 2014 and has developed into an excellent and experienced Coach in the years since. In 2022 we were delighted that Curtis accepted the role of Area Manager and he is keen to further improve and develop South Coast Sports.

Curtis is very popular with children, parents and schools. He always strives to ensure his sessions are fun, whilst ensuring progress is made by every child.

He has built a huge following for his excellent Bognor Regis based activity camps during the school holidays and is looking forward to another summer of FUN!



Ross was the first Coach who received exclusively in-house training with SCS, working alongside our Head Coach & Mentor Stephen for 18 months to give him the best possible start as a Coach.

Consequently he is comfortable delivering any session, across any age range.
Ross is a very nurturing Coach and children who can often struggle and find things difficult, thrive under his guidance.

Come the school holidays, when some people down tools for a well deserved break, Ross loves nothing more than running our Horsham Football camps!

In his spare time Ross enjoys the gym, playing golf and playing Football for his Sunday League team.


Henry was the second of our in-house trained Coaches, having previously worked at a West Sussex Primary school as a Learning Support Assistant.

He joined the team in 2018 and with his impeccable organisational skills, strong communication and an excellent work ethic Henry impressed all the schools he came in contact with, aswell as us. He is now keeping very busy Coaching across our Mid Sussex schools.

When Henry is not Coaching with South Coast Sports he also teaches Swimming and is a high level Rugby Referee!



Alfie joined the team in 2020 from Oakwood Prep school, after spending time studying and coaching abroad.

He has entered his second decade of coaching and continues to enjoy working with children and helping them to progress and enjoy sport and PE.

Alfie's background are specialisms in Football & Cricket, but he confidently delivers across the PE curriculum.

When not coaching Alfie enjoys playing Football, travelling and spending time with his family.



Sean joined the team in the summer of 2021 and has adapted well to working life after completing his University degree in PE & Sports Coaching.

Sean is a laid back character, with a positive attitude and a great sense of fun.

As a young Coach new to the industry he has been mentored throughout his first year with us and he continues to grow and develop his coaching experiences and confidence under the watchful eye of the senior leaders.



Abi is an experienced and highly regarded primary school teacher, with a passion for PE and sports.

She works in partnership with South Coast Sports alongside her school teaching commitments and we are so pleased she does.

Abi's behaviour management is outstanding and she is a huge advocate of giving older children ownership of their learning, by involving them in the key decisions for the session. Younger children are always keen to impress her with their skills, knowing that her keen eye misses nothing!

Abi is Mum to Tessie & Zephyr.
She enjoys playing Netball and Kitesurfing in her spare time and getting out in nature with her family.



Owen's specialism is in Football coaching, his love of which comes from his football crazy sons, who inspire him to be the best Dad and Coach possible.

Owen also enjoys working on a variety of school club sessions for our community projects, alongside his own business interests.

He loves the change of scenery from office life, to the great outdoors and his enthusiasm is clear to all.

He is currently busy training the families latest addition, a beautiful black Labrador puppy called Jett!



Robert has been helping out at our community football sessions for several years and in 2021 he joined the team as an apprentice.

Robert has impressed schools and our senior leaders with his enthusiasm, reliability and confident coaching.

Children love his input and respond brilliantly to him. He continues to be mentored by Stephen and shadow various Coaches, as he progresses through his apprenticeship. we are delighted to have him on board and part of the growing South Coast Sports team.



James has been a Sports Leader with South Coast Sports for the last 4 years and his maturity and dedication have earnt him a Coaching role.

With wisdom and delivery beyond his years James has become an integral part of the delivery team for the Handcross Activity Camps.

In September 2022 James will switch allegiance to the Bognor/Chichester side of the team as he heads to University in Chichester.

James will be taking up the mantle of Active Tots Lead Coach and getting involved in the delivery of community Football alongside his studies.



Joe used to come to our community Football sessions in Horsham and now he helps to deliver the Football Camps in the holidays, where he used to attend!

Joe is a qualified teacher and works at a Mid Sussex secondary school and joins us during the school holidays.

With his can do attitude and positive demeanour he is a joy to have around. ...and obviously, having received coaching from us as a youngster, he is a very good football player!

Other team members


Sarah Costen - Admin

Sarah is Ali's right hand lady and having joined us in 2021 she has proven to be worth her weight in gold.

She recently led the Girls Give It A Go project, which provided young women opportunities to try a wide variety of active sessions for free, to find what they enjoyed and feedback has been hugely positive.

Sarah is organised and practical and keeps Ali on track, when she takes on one too many tasks!

She is Mum to Zachary, Cameron & Jameson. In her spare time she enjoys dog walks, cafe stops and time with the friends...but mostly she can be found on the side of a football pitch being a dedicated supporter of the boys.


Gail Elliott - Bookkeeper

Gail is the person who answers all the questions nobody else knows the answers to!

Her professionalism and efficiency mean she is an integral part of the South Coast Sports team, without whom we would be lost.

Gail is wife to Spencer and Mummy to Florence and in her spare time...oh never mind, what is spare time?!