About South Coast Sports

South Coast Sports has been in existence since 1998 and was created by a group of like-minded friends who were focused on projects that would benefit children and young people across Sussex. Over the years South Coast Sports has diversified and is now run by company directors Ali O’Boyle, Stephen Sneller and James Belding. All of whom are Coaches themselves and understand that children who have positive experiences of sport at a young age, are significantly more likely to continue sport into adulthood and lead healthier lifestyles.


South Coast Sports provides a strong foundation in Sport. Our hope is that children will choose to build on their early sporting experiences and make positive decisions for their future well being. We work in partnership with many Schools delivering quality sports provision, both during curriculum time and fulfilling extra-curricular requirements. We also continue to place great value on sports within the Community. From our pre-school Active Tots programmes to Friday Night Football sessions and Holiday activities throughout the year, we have lot’s to offer and can’t wait to share it with you.

Company Directors


Ali began her journey with South Coast Sports aged just 15 and following a decade of Coaching she moved to a predominantly managerial role in 2009 in a bid to grow the business and broaden its horizons. Ali still continues to drive the company forward, striving to ensure School’s Sports provision in West Sussex is truly outstanding when delivered by South Coast Sports.

Ali will also be seen in schools delivering our Children’s Yoga & Mindfulness courses.

Ali is Mum to Imogen, Austin & Ellis. When not with the children she enjoys working out with the Moyse Community & has recently discovered Running is not as bad as she thought! At the weekends she, fiancé Paul & the children love visiting new playparks, especially ones where the adults can get coffee!


James joined the team in 2009 and quickly proved himself a great coach and a real asset to the South Coast Sports team.

With his boundless energy, Head Coach James spearheads the pre-school Active Tots programmes and has built a great following for his excellent Bognor Regis based Multisports camps during the school holidays. During term time he can mostly be found delivering curriculum time sessions alongside our highly regarded PE Mentoring scheme.

James enjoys going to the gym, working on improving his golf, eating overnight oats, and going for walks with his dogs Bella and Willow.


With almost 20 years experience teaching PE across the primary age range, Head Coach Stephen prides himself on effective behaviour management, outstanding lessons and catering to all abilities within his lessons.

Stephen is passionate about bringing through the next generation of both sports performers and coaches.

Stephen enjoys watching Southampton FC and being Daddy to daughters Isla-Brae and Riley, who keep him on his toes!

Our coaches



Ross began his Coaching career “helping out” but he soon realised this was the role for him. Ross gradually built up his Coaching qualifications, experience and workload and he was the first Coach who received exclusively in-house training with SCS. Ross worked alongside our Head Coach & Mentor Stephen for 18 months to give him the best possible start as a Coach and consequently he is an outstanding Coach, comfortable delivering any session, across any age range.

Ross is a very caring and nurturing individual and children who can often struggle and find things difficult, thrive under his guidance. Come the school holidays, when some people down tools for a well deserved break, Ross loves nothing more than running our Horsham holiday camps!

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Toby joined the team in 2014 and quickly became a very popular and highly regarded Coach within our schools community.

In recent years Toby has been instrumental in the successful delivery of both the Referee’s Academy and the Sports Leaders Training schemes aswell as delivering curriculum time cover. Toby spends half the week being stay at home Dad to his little boy Arlo and in his spare time he enjoys photography, hiking up mountains and spending time with his family

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Curtis joined the team as a junior Coach in 2014 and has developed into an excellent and experienced Coach in the years since. Curtis is very popular with both children and parents and always strives to ensure his sessions are fun, whilst ensuring progress is made by every child.

Curtis teaches PPA sessions, extra-curricular clubs and coaches at our holiday camps and has a great relationship with his schools.

In his spare time Curtis enjoys coaching Barnham Trojans first X1, who he has led to a wide array of silverware in recent years!


Mike joined us in September 2017 and has become an integral team member in the Mid Sussex area. He is a proactive and inspired Coach.

Mike confidently delivers across the PE curriculum and his schools love his can do attitude and careful planning.

Mike enjoys playing Football during the winter and Cricket in in the summer…what else are Saturday’s for?!

Mike has a busy year ahead including his stag do and wedding!


Henry was the second of our in-house trained Coaches, having previously worked at a West Sussex Primary school as a Learning Support Assistant.

He joined the team in 2018 and with his impeccable organisational skills, strong communication and an excellent work ethic Henry impressed all the schools he came in contact with, aswell as us. He is now keeping very busy Coaching across our Mid Sussex schools.

When Henry is not Coaching with South Coast Sports he also teaches Swimming and is a high level Rugby Referee!