Company Directors

James Belding, Director

James Belding

James joined the team in 2009 and quickly proved himself a great Coach and a real asset to the South Coast Sports team.

With his boundless energy, Head Coach James spearheads the pre-school Active Tots programmes and has built a great following for his excellent Bognor Regis based Football camps during the school holidays.

During term time, he can mostly be found delivering our highly regarded PE Mentoring scheme, to teachers in West Sussex schools.

James enjoys going to the Gym, eating overnight Oats and going for walks with his dogs Bella & Willow.

Ali O'Boyle, Director

Ali O’Boyle

Ali began her journey with South Coast Sports aged just 15 and following a decade of Coaching she moved to a predominantly managerial role in 2009 in a bid to grow the business and broaden its horizons.
Ali still continues to drive the company forward, striving to ensure School’s Sports provision in West Sussex is truly outstanding when delivered by South Coast Sports.

Ali will also be seen in schools in the year ahead delivering our Children’s Yoga & Mindfulness courses.

Ali is Mum to Imogen, Austin & Ellis. When not with the children she enjoys working out with the Yummy Mummies Community & playing Tennis.
At the weekends she, partner Paul & the children love visiting new playparks, especially ones where the adults can get coffee!

Steve Sneller, Director

Stephen Sneller

With almost 20 years experience teaching PE across the primary age range, Head Coach Stephen prides himself on effective behaviour management, outstanding lessons and catering to all abilities within his lessons.

Stephen is passionate about bringing through the next generation of both Sports performers and Coaches.

Stephen enjoys watching Southampton FC and being Daddy to daughters Isla-Brae & Riley.


Paul Cooper, Coach

Paul Cooper

Paul Cooper aka “Coops” has been with us for so long he is very much part of the South Coast Sports furniture and we wouldn’t have it any other way! Paul is a fantastic Coach who is very highly regarded by schools, pupils and parents. Coops enjoys teaching all age groups, from our pre-school Active Tots Football to Friday Night Football and a multitude of PE lessons in between. Coops specialist areas are Football & Cricket, although he is one of those annoying people who can literally turn their hand to anything!

Toby Elborough, Coach

Toby Elborough

Toby joined the team in 2014 and quickly became a very popular and highly regarded Coach within our schools community.

Toby has been instrumental in the successful delivery of both The Referee’s Academy and The Sports Leaders Training schemes in recent years and he is kept very busy with PE Mentoring and PPA cover aswell.

Toby enjoys photography, hiking up mountains and playing Football in his spare time.

Curtis Leonard, Coach

Curtis Leonard

Curtis joined the team as a junior Coach in 2014 and has developed into an excellent and experienced Coach in the 3 years he has been with us. Curtis is very popular with both children and parents and always strives to ensure his sessions are fun, whilst ensuring progress is made by every child.
Curtis teaches PPA sessions, extra-curricular clubs and coaches at our holiday camps. In his spare time Curtis enjoys playing Football & Snooker.

Mike Woodroffe, Coach

Mike Woodroffe

Mike is the newest member to join the South Coast Sports team, having joined us in September 2017. He is excited to be working in the Horsham & Crawley area.